renault - email campaign and banners

(08/04)

Email promotion and web banners using imagery database provided by the car manufacturer.

This work was designed at the premises of Clark McKay and Walpole Interactive in London.

Emails were to be duplicated per branches, and vehicles types.

Strong cuts were chosen for the ads when only partially visible, using the curves of the car to contrast with the rest of the page.
the full ad becomes prominent on the page when fully displayed, with a dominant color taken from the vehicle advertized and suggesting a specific lifestyle.

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