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austin reed - inhouse graphic design
In a team formed of another designer, a coordinator and merchandise, I was employed at Austin Reed during the revamp of its name/flagship store/indentity.
The decision makers being marketing, and people changing position quite frequently
I took care of POS and window display seasonal themes as part of the team, as well as produce creatives to be advertized in the press.
It was very frustrating not to have had a bigger involvement in the rebranding and to see a brand launching so many new products and ranges,
but I am still satisfied by the level of input I had (signage, packaging, campaigns).
Part of the Austin Reed Group included the design of vouchers, membership cards and invitations to Country Casuals events.
